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Generative AI

Generative AI – Boon or Bane for News Media?

Viktoria Jordan 5 February 2024
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Generative AI Outcomes Skirting or Thwarting Law
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Another day surfing the seemingly infinite AI content wave just blended thing together until…wait a second, did Claude actually write that New York Times headline in my Twitter feed? The already hazy lines blurred further in my mind. Truthfully the output aligned scarily on point with the original so who cares right? Well news professionals, for starters – along with anyone wanting empowered innovators incentivized over empowered appropriators…

Contents
Generative AI’s Copyright ConundrumIs Training on Copyrighted Data Theft?Generative AI Outcomes Skirting or Thwarting LawContent Creator Livelihoods Under ThreatEthical Tech Evolution Requires More VoicesThe Case for Responsible Generative AI in NewsIn ClosingSo in summary this piece covered:

Generative AI’s Copyright Conundrum

Forget AI displacing blue collar workers, the seismic shifts underway in intelligent creative applications pose an existential crisis for white collar jobs. Why pay teams to manually produce what AI can generate for pennies at million-fold scale? Be that investment research, marketing materials or yes – even news articles.

Natural language capabilities enabling fake headlines that seem terrifyingly plausible descended quickly. While narrow AI replicating niche stylistic forms proved impressive enough, models now imitating versatile columnists or hard news reporters present a thornier reality check.

Just this year, a Claude-generated op-ed on AI regulation passed one of the world’s premier technology websites’ rounds of human editing checks before eventual retraction. A sobering case in point of both quality outputs and simmering deception risks as tools democratize.

Yet quality derived by models scraping copyrighted news content without recompense while claiming transformative composition should furrow brows even more. Does this constitute legal fair use or infringement? Ethically, does it disincentivize news gathering? Let’s explore further.

Is Training on Copyrighted Data Theft?

Recent admissions that leading language models digested vast swaths of text still under current copyright proves concerning, despite public domain incorporation as well. Call it plagiarism or piracy, the ends goal clearly justified whatever under-disclosed means for some.

Unlike academic citation standards, no royalties accrued nor permissions obtained for this foundational ingestion. Quantitative grading on human preference surveys guided selection with ethical consideration an apparent afterthought. But IP precedent around even replication for strictly personal use seems iffy in many jurisdictions, let alone redistributed commercial applications.

Sophisticated digital watermarking in select passages later surfacing nearly verbatim in AI outputs confirmed large scale infringement took place algorithmically. Hacking analogs strain – library theft spread across global scale digitally. What choices defined progress over principle?

Generative AI Outcomes Skirting or Thwarting Law

Separate from unauthorized inputs, does AI synthesizing – not just summarizing – new articles over human-written content qualify as transformative fair use? Perhaps legally given lack of direct duplication. But in effect does it provide societally uplifting outcomes or value erosion? Do generative models truly enhance the underlying in any meaningful, equitable way?

These questions require examination when AI directly substitutes for existing methods of news production. Yes, Big Tech disrupted creative sectors profoundly before via aggregation, analytics and automation. But AI reaching parity in core competencies challenges assumptions around human exclusivity of expression and thought leadership.

What we term mechanical “creations” off the backs of actual human creations toes precariously towards being disingenuously labeled transformations. Even ad-driven funded models indirectly derive value from directly replicative activities. New legal carve-outs introduced for synthetic media smell of semantic games more than substantive progress.

Content Creator Livelihoods Under Threat

At scale, AI replicating news articles word-for-word clearly imposes revenue and incentive depletion for those invested in quality coverage. Yet simply paraphrasing source material denies residual income to the creators originating the ideas worth paraphrasing at all. Slippery slopes abound.

Some take understandable issue with privatized data negating public benefit. But news bears particular economic vulnerability as digital disruption depleted funds for investigative and local journalism. Margins razor thin make creeping revenue hemorrhages vis-a-vis generative writing solutions more acute.

Polls showing 30-50%+ of consumers struggling to differentiate AI from human output proves both astonishing product progress and chilling creative sector jeopardization. Particularly if passing off the former as the latter becomes normalized advertiser practice thanks to economic incentives and consumer gullibility. This merits addressing.

Ethical Tech Evolution Requires More Voices

Of course paradigm-altering technologies inevitably challenge existing structures before cementing new societal equilibria. Unforeseen breakthroughs bring growing pains – seen from blockchain and crypto skepticism morphing into Web3 enthusiasm thanks to maturing guardrails.

But refusing to address known AI externalities risks preventable creative downfall. Generative models trained on copyrighted data then replicating that commercial value warrant reasonable constraints before runaway financial fissures erode news industry foundations.

Updated social contracts matching exponential technological capabilities outpace cultural readiness otherwise. And historically, innovation devoid of diverse ethical questioning tends towards expedient yet detrimental paths for many. Self-governance reform spanning Big Tech and startup players deserves prioritization before post-hoc regulations slam doors shut instead of improving what’s already built.

The Case for Responsible Generative AI in News

None of this argues against society embracing AI’s amazing potential as a generative tool. Returning to my delight discovering Claude’s imaginary Times’ headline, scale advantages unlocking new levels of personalization and contextualization around news holds revolutionary promise. Democratizing ideation and draft creation can elevate understanding.

WIth thoughtful governance and financial support, models augmenting reporting or accelerating human creativity could even reinvigorate struggling journalism. Automating narrow article dimensions while preserving value-added analysis roles merits exploration under adjusted revenue models. Content attributable to owners and sustainable funding still needs solving.

And apropos of little personally created likely qualifies as fair use, we shouldn’t fear AI itself but negligent application. Though even limited exemptions require carefully weighed justification against harm at population levels. Not to mention calibration ensuring financial upside accrues primarily to those upholding model integrity in the first place.

In Closing

Societally constructive innovation and creative sector sustainability need not be mutually exclusive futures however. With ethical questioning equal to technical ingenuity, balanced policymaking benefiting both prospering platforms and individual journalists seems achievable if made an urgent priority now.

I for one relish AI’s augmentation potential across news gathering and production. But we must address exacerbated power imbalances head on, along with normalization of once universally understood content infringement. Progress dwelling in ethical gray zones inevitably collapses for all over time otherwise.

Let’s collectively steer this monumental communications shift towards emancipating abundance – not acrimony. But that starts with asking difficult questions around due creative attribution and compensation. Something too few supported models presently encourage, unfortunately.

So in summary this piece covered:

  • Explosive advances in AI replicating news media content
  • Debate around copyright issues and threats to creative incentives
  • News industry economic jeopardization
  • Need for urgent governance reforms and social contract evolution
  • Potential for responsible AI adoption to aid journalism
  • Calls for equitable policy and progress benefiting both platforms and people

TAGGED: Copyright Conundrum, generative ai

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